Jumia Uganda Unveils The 2018 Mobile White Paper
Like we saw last year, in the inaugural release, the #JumiaMobileReport2018 assesses the impact mobiles have on Internet penetration and mcommerce; how the mobile phone market has democratised Internet use; the role of mobile brands, mobile operators and m-commerce have in creating an enhanced customer experience; and the profile and behaviour of customers shopping online on Jumia. The 2018 Mobile Report, which was launched in Kampala, revealed that 77% of Ugandans who visited the Jumia Website opted to do so using their mobile devices while the number of those who visited the site with desktop computers only contributed 23%....